There are so many creative and innovative businesses providing great products and services in the market. Here are the back stories of those I’ve found most interesting.

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CONNECT ASSOCIATION - How to Make Your Event Stand Out on Instagram

Focused engagement strategy, quality imagery, and real-time monitoring and feedback help create buzz.  Fortune favors the prepared. This is particularly heady advice when engaging social media stalwart Instagram to help your event standout.…
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CONVENE - Enhance Workplace Collaboration & Productivity Through Design

Today’s cubicle-dweller expects a lot more from their work space. All generational workers, but in particular Millenials, are requesting spaces that are more social, more flexible and adaptive to varying work styles (e.g. stand-up desks),…
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CONVENE - Which Web Conferencing Software is Right for Your Event?

So, what matters? In short, a lot: participant size, file-sharing capabilities, mobile accessibility, security, chat, polling, attendance monitoring, integration with internal scheduling/calendar/CRM, social media integration and ease of use. Video…
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NORTH CAROLINA FIELD & FAMILY - Butterfields: A Sweet Taste of Nostalgia

Candy maker blends tradition, big flavor into sweet treats. For Dena Manning, President of Butterfields Candy Company, the decision to breathe life back into the years’ shuttered confectionary was a result of both diligent market research…