, , , , , , , ,

AMERICAN CITY BUSINESS JOURNALS - How to market to people who tune out our cacophony of advertising

Advertisers today have a myriad of marketing channels available to them, from traditional print and television media to the expansive reach of social media and the blogosphere. Finding the right mix for product and service communication…
, , , , , , , , , , ,

AMERICAN CITY BUSINESS JOURNALS - Fine-dining restaurateur’s new concept feeds the poor, provides job training

Spend five minutes with chef and restaurateur Jim Noble and you’ll quickly learn that five-star ratings and filled reservation books don’t mean much to him. Restoring hope for those in search of a better life is worth far more to Noble…
, , , , , , , , ,

THE CHARLOTTE OBSERVER - Fort Mill Company aims to make paper cool in the digital age

How do you make a humble sheet of paper seem edgy and fun in the digital age? One local company’s answer: with humor. That’s the aim of a 3-year-old marketing campaign by Fort Mill-based Domtar, the largest U.S. manufacturer of copy…