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Making Promotional Marketing Work For Your Business

Discounts, sales and promotions have long been staples in retailer's arsenal of traffic-driving strategies to entice customers to make affirmative purchase decisions NOW. BOGOs (Buy-one-get-one-free offers), bounce-back coupons,…
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How to Make Commanding Presentations

Many business people have long recognized speaking engagements as excellent business development platforms. Trade shows, professional association meetings, conferences, and community service organization gatherings are all forums to inform,…
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AMERICAN CITY BUSINESS JOURNALS - How to Make Charitable Giving Purposeful

Through her many years experience supporting philanthropists and their charitable giving, Chris McLeod has come to recognize the powerful effects purposeful giving can have. Whether it's honoring a loved one, elevating community service…
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AMERICAN CITY BUSINESS JOURNALS - How to Stay Safe When Traveling for Business

Hectic schedules, crowded airports, strange food, and jet lag can throw even the most seasoned business traveler off her game. Overlay personal safety concerns about being in a foreign culture and surroundings, and anyone’s nerves are…
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A Crash Course on Romancing Sources - Developing Better Content

There’s no shortage of romantic behavior in the freelancer’s world. After all, writers are known for our ability to turn a seductive phrase. However, many of my non-freelance friends are shocked when I tell them I spend only about…